Helpful answers to retails most frequently asked questions.

Retail sampling is a marketing strategy where retailers offer customers free samples of products. This approach aims to introduce new items, boost sales, and enhance customer experience by allowing them to try before they buy. It can occur in-store, at events, or through mail. Effective sampling can increase brand awareness, drive trial, and foster brand loyalty. Often used in food, beauty, and consumer goods sectors, retail sampling can significantly influence purchasing decisions and encourage repeat business.

EBM does not have a field force. We are a service-based company that partners with Canada’s most experienced Sampling and Experiential marketing agencies to deliver strong result driven seamless national campaigns.

Yes, EBM coordinates your sampling at all major and independent food retailers.

EBM presently services:

• Loblaws
• Metro
• Sobeys
• CO-OP
• Farm Boy
• IGA
• Longo’s
• Food Basics

The budget will depend on the scope of campaign and complexity. EBM customizes each proposal to satisfy our client’s unique objective.

In-store Marketing refers to the promotion of products directly within a retail environment. This type of marketing uses various strategies to influence consumer behavior and enhance the shopping experience, aiming to drive sales and strengthen brand loyalty.

Out-of-store Marketing refers to promotional activities conducted outside of traditional retail spaces to engage consumers and build brand awareness. This strategy encompasses a variety of tactics such as experiential events, pop-up shops, mobile tours, guerrilla marketing stunts, and digital campaigns that occur in public spaces, online, or at specific event locations. The goal is to interact with consumers in their everyday environments, creating memorable experiences that enhance brand perception and drive engagement beyond the confines of a physical store.