Our Team
Voices from Market Leaders
Built and managed by industry veterans over 15+ years, EBM is the story of leadership and progression of Canada’s national retail demo landscape.
Words from our President
“I believe in a world of technology and virtual interaction – live engagement continues to be the most powerful way to connect with shoppers and influence purchase.”
Karen is outcome motivated, so seeing EBM sampling campaigns go live nationally, and produce amazing brand comments from shoppers, along with same day sales for our client puts a smile on her face. Karen started EBM in 2006 because she recognized sampling works, but only when done right. Karen felt the industry needed a deeply experienced and well-connected company to manage sampling activity in and out-of-store.
Now, here we are eighteen years later Canada’s number one live engagement company thanks to the many clients that have trusted EBM with their brands.
Karen Duval, President
In her whirlwind 15-year journey at Empowered Brand Marketing, Kirsty is an integral member of our senior management team. EBM is fortunate that Kirsty has applied her years of engagement marketing experience to build so many enduring relationships with top CPG companies. In an industry of perpetual flux and evolution, Kirsty savours its dynamic nature and keeping current on new trends and ways to bring brands to life with the aim of creating memorable experiences.
Beyond her career at EBM, Kirsty loves hiking with her husband and dog, as well as any moments my two university kids will give me.
Kirsty Bulloch, VP Business Development
Sandy is a seasoned professional with over 22 years of experience in orchestrating the logistics of successful shopper engagement events. Her extensive career has seen her thrive as a Senior Client Specialist, where she managed one of the largest mass merchandising retailers.
Now, as Service Director at EBM, Sandy is dedicated to ensuring that every client enjoys complete peace of mind, knowing their sampling campaigns receive the utmost care and attention. Sandy’s deep well of knowledge and her commitment to excellence make her an invaluable asset to the team and a trusted partner to EBM’s valued clients.
Sandy Masellis, Director of Client Services
Some may say Mimi is stubborn….we prefer to call it passionate! Passionate about great food waiting to be discovered and turning shoppers into consumers through meaningful live connections. Passionate about helping vendors build their business and see their customer base grow one shopper at a time. Passionate about the long-term partnerships established at retail and with in the CPG world over the past 13 years as a dedicated member of the EBM team.
In her free time you’ll find Mimi outdoors with her two- and four-legged family, enjoying traveling and hiking. The future of live engagement is always evolving, and Mimi looks forward to continuing growth both professionally and personally.
Mireille Gagon, Senior Account Manager
