Every product has a story to tell

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Deliver yours with a human experience

Empowered Brand Marketing is Canada’s leading retail activation agency. We design and deliver moving product experiences wherever shoppers live, look and buy.


of shoppers trust brands more when they’re sampled.


of shoppers said samples had the biggest influence on their purchase.

The pulse of retail sales solutions

Established in 2006

100 + years of combined leadership experience

EBM helped shape the industry and set the standards for multi-partner, national activation programming. Today, we’re strategic partners to retailers, brands and agencies with our finger on the pulse of shopper behaviour.


Samples distributed and counting


Brands and products launched


Incremental sales lift vs non-activated stores


Average program sales lift

Product experiences designed for discovery

Since we began, EBM has shaped the retail activation industry and set the standard for multi-partner, national programs. Today, we’re strategic partners to retailers, brands and agencies with our finger on the pulse of shopper behaviour. We see every interaction as a moment of truth and sweat the details to bring products to life in ways that earn trust in your brand promise.


of consumers will pay more for brands they trust.


of shoppers will travel further to a store they trust.


  • Product demonstration
  • In-store sampling
  • Special events
  • Merchandising displays
  • Signage & POS materials
  • Branded collateral
  • Competitive audits
store services
online services


  • Digital shopper marketing
  • Contests & promotions
  • Microsites
  • Influencer campaigns
  • Content creation
  • Social media amplification
  • Digital sampling

In The Community

  • Guerilla marketing
  • Event sampling
  • Direct to home sampling
  • Experiential marketing
community services
Our Approach

Sales first, partner driven.

Retail activation is a complex business in which sales is the shared agenda.

Working across partners, we build trust and collaborate deeply to align interests, efforts and outcomes across retail, brand and execution ecosystems.

The company we keep.

Where you’ll find us.

Is your product waiting to be discovered? Let’s talk.

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