4 Steps to Success

Plan

Plan

EBM works from your marketing objectives to customize a Shopper Engagement Campaign that will optimize your brand's awareness, sales and ensure consistent in store messaging.

Coordinate

Coordinate

EBM is the hub of communication ensuring all parties have the required tools, information and expectations to deliver success.

Retailer
Retailer
Manufacturer/Vendor
Manufacturer/Vendor
Live

Activate

EBM ensures field agency compliance and event specialist motivation during the event.

Evaluation

Evaluate

EBM executive summary report will assist marketing and trade to evaluate their overall investment and gain valuable shopper insight.

EBM's evaluation report outlines...
  • Impressions
  • Sales by SKU, event sales lift, sustained sales lift
  • Conversion
  • Competitive activity
  • Qualitative response
  • Photos
  • Budget reconciliation
  • Recommendations