Every product has a story to tell.

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Deliver yours with ahuman experience.

Empowered Brand Marketing is Canada’s leading retail activation agency. We design and deliver moving product experiences wherever shoppers live, look and buy.

33%

of shoppers trust brands more when they’re sampled.

50%

of shoppers said samples had the biggest influence on their purchase.

The pulse of retail sales solutions.

Established in 2006

100 + years of combined leadership experience

EBM helped shape the industry and set the standards for multi-partner, national activation programming. Today, we’re strategic partners to retailers, brands and agencies with our finger on the pulse of shopper behaviour.

554MM+

Samples distributed and counting

7500+

Brands and products launched

275%

Incremental sales lift vs non-activated stores

675%

Average program sales lift

Product experiencesdesigned for discovery.

Since we began, EBM has shaped the retail activation industry and set the standard for multi-partner, national programs. Today, we’re strategic partners to retailers, brands and agencies with our finger on the pulse of shopper behaviour. We see every interaction as a moment of truth and sweat the details to bring products to life in ways that earn trust in your brand promise.

78%

of consumers will pay more for brands they trust.

74%

of shoppers will travel further to a store they trust.

In-Store

  • Product demonstration
  • In-store sampling
  • Special events
  • Merchandising displays
  • Signage & POS materials
  • Branded collateral
  • Competitive audits
store services
online services

Online

  • Digital shopper marketing
  • Contests & promotions
  • Microsites
  • Influencer campaigns
  • Content creation
  • Social media amplification
  • Digital sampling

In The Community

  • Guerilla marketing
  • Event sampling
  • Direct to home sampling
  • Experiential marketing
community services
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Our Approach

Sales first, partner driven.

Retail activation is a complex business in which sales is the shared agenda.

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Working across partners, we build trust and collaborate deeply to align interests, efforts and outcomes across retail, brand and execution ecosystems.

The company we keep.

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Where you’ll find us.

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Is your product waiting to be discovered?Let’s talk.

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